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Alejandro "Mascota" Molina - Commercials Director
Miami, Florida, USA.

As a teenager and professional skater I traveled the world riding the streets through several continents. I witnessed of such beauty, my passion for shooting began and never stoped.

 

My first work as a TV commercial Director was  in Bustamantes Productions I filmed for top brands like Coke, CCU and COPEC. We won for three years in a row the best chilean production company award.

 

With the change of the new millenium, I was called from Cine Cien, best production company in Chile, 8 years in a row. I had the privilege to shoot for well known brands such as Unilever, P&G, Falabella, Lan, Colún, Pepsi, Kia, Hyundai, Mahindra, Renault, to name some.

 

All these work had its reward when in 2004 I won the “Ojo de Iberoamerica Award” as best director in Chile.

 

In 2006 I directed the Toyota Four Runner campaign and the FPL campaing in Florida. Both campaigns were created for hispanic targets in the US. The year after, I shot the Toyota Thundra Campaign. That same year I founded Paraiso Films.

 

 

In my life time as a director, I have shooted more than 500 TV commercials in several countries for brands such as Citybank, Banco de Chile, Coca Cola, Paris, Homecenter,  Scotiabank, Metlife, Gobierno de Chile, Santander, VTR, Movistar, Valdivieso, KIA, Hyundai, Cencosud, Viña Santa Rita, Grupo Security, Grupo Banmédica, Colmena, Cerveza Brahma, Cerveza Gallo, among other.

 

 

Along my advertising career, I´ve won gold, silver and bronce in several Festivals. This is a short list of awards won in the last decade:

 

  • Silver Award – Title: “Doll” – Hush Puppies Kids shoes.

  • Bronze Award – Title: “Feet” – Hush Puppies Kids shoes.

  • Gold Award – Title: “Mom” – Chilean Telethon.

  • Silver Award – Title: “Doll” – Chilean Telethon.

  • Gold Award – Title: “Ate Alone” – Chilean Telethon.

  • Gold Award – Title: “Mom” – Chilean Telethon.

  • Silver Award – Title: “Dog” – Mastercat Cat Food.

  • Silver Award – Title: “Poo” – Mastercat Cat Food.

  • Bronze Award – Title: “Campaign” – Mastercat Cat Food.

  • Silver Award – Title: “Voyage” – Colun Dairy Products.

 

The commercials I have shot have also been awarded at El Ojo de Iberoamerica, the region’s most recognized festival held annually in Buenos Aires, Argentina.

 

I have also won multiple Effie Awards for various brands. As an example, for the Escudo Beer brand from CCU, I have won the following awards:

 

  • Grand Effie of the Year

  • Gold Effie for Sustained Success

  • Gold Effie for Sustained Success

  • Escudo enters the National Hall of Fame

  • Gold Effie for Sustained Success

 

 

I am currently living in Miami and shooting for brands like KFC,Taco Bell y T.M.C.

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